The Louisiana Marathon has partnered up with The Advocate — the leading daily paper in the state and a partner in state-wide efforts to inspire healthy lifestyles — to produce the kids marathon race programs, officially known as The Advocate Kids Marathon at The Louisiana Marathon.
The Advocate Kids Marathon mission:
Instill healthy lifestyle activities in our kids at an early age, and they will enjoy healthier living later in life. Getting regular exercise is an important component in reaching a healthy lifestyle, one which is properly incorporated into our motto: RUN+EAT+DANCE+LAUGH
The Advocate newspaper and their journalistic ancestors have been a vital force in Louisiana’s capital city and the surrounding communities for more than 160 years. The Advocate is a morning newspaper published daily since 1925. An Acadiana edition with news pertaining to Lafayette and the parishes of Acadiana is published daily, Monday through Saturday.
The newspaper is owned by Capital City Press, founded in 1909 by Charles P. Manship Sr. and James Edmonds. Manship purchased his partner’s interest in 1912, and today the publishing company is owned and operated by the founder’s four grandchildren: David Manship, who is the publisher/COO of The Advocate; Richard Manship, President and Chief Executive Officer of Capital City Press and Louisiana Television Broadcasting (WBRZ), and a member of the Capital City Press board of directors; Dina Manship Planche, a member of the board of directors; and Douglas Manship Jr., member of the board of directors.
As of 2010, The Advocate had a daily (M-F) circulation of 93,185, and on Sunday a circulation of 116,432.